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  1. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Also identify the top 100 pages in terms of highest organic search impressions from...

  2. Last-Minute SEO - Here Come the Holidays!

    By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs. Organic search is generally used to refer to how well your site factors against that search engine’s...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Describe [VENDOR NAME]'s philosophy as it relates to organic local search optimization. Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the...

  5. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  6. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages...

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review...

  9. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. How to Use this Segment: Apply this segment to your SEO reports to...