SEO News

Organic Search Engine Optimization Column

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  1. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. I will expand on this in a later column, but in short, a good checklist is as follows:

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. This segment allows you to see search traffic coming from the Google Images search...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And remember, you can always click the "with change" button in Google Webmaster Tools to see the percentage change for each column (as long as it's within the past 30 days). This specific report covers content that was receiving a lot of Google...

  4. Lead Scoring: How B2B Search Marketers Can Lead the Process

    This column evaluates some of the factors involved in lead scoring, and proposes how B2B search marketers can help contribute to and ultimately step to the forefront of the lead scoring process. B2B search marketers should bridge this connection...