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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. As a representative suggested, networking helps BrightEdge stay tuned-in and likewise assists them in providing their...

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  5. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The second part of the arrangement, a search solution for global digital marketers, leverages SEO technologies Covario Organic Search Insight and Covario Organic Search Optimizer with Kenshoo’s Enterprise, Local, and Social campaign management...

  6. Search Week in Review for Oct. 30, 2010

    Organic Search Listings That Drive Clicks by John Greer Hacking AdWords - Who Said Black Hat Was Just Organic? SEM Basics Here's a roundup of this week's columns and news stories for the week of Oct.to 29, as reported by Search Engine Watch, as...

  7. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Media, SEO or SEM campaigns. Turning Simple Change Into Big Profit pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic...