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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Organic search is generally used to refer to how well your site factors against that search engine’s organic algorithm and then how well...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO...

  4. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. As a representative suggested, networking helps BrightEdge stay tuned-in and likewise assists them in providing their...

  7. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  8. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The second part of the arrangement, a search solution for global digital marketers, leverages SEO technologies Covario Organic Search Insight and Covario Organic Search Optimizer with Kenshoo’s Enterprise, Local, and Social campaign management...