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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. In the early 2000s, search engine marketing (SEM) was...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. How to Use this Segment: Apply this segment to your SEO reports to...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    How to retrieve top organic search landing page data from Google Analytics Data Export API. Search Engine Optimization Search Engine People Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in...

  5. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Turning Simple Change Into Big Profit pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic and conversions.

  6. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    Paid search and organic SEO have proved to be the most cost effective way of driving leads online. A: "Paid Search, Organic SEO. Today, all of us in the search engine marketing industry need to talk the talk of the C-suite and walk the walk of...

  7. The Better You Rank...the Better You Rank!

    Is "social media marketing" really "organic search"? We're talking about broader issues than the "traditional" organic and paid search. We can't talk about organic SEO without also addressing other methods of marketing that would make your Web site...

  8. SearchDay: What Are You Converting?

    The updates featured in Version 3.0 are: Full multi-channel media tracking and reporting: Track and report on paid search, display, paid inclusion, organic search, e-mail and more to better understand the consumer sales funnel and properly...

  9. Top SEO Firms Paid for by the Following...

    TopSEOs.com -- This Web site has claimed -- for years -- to rank the Top Organic SEO firms, among other categories. And, when I look at the companies listed in the SEO category (sorry, "categories" -- there's one for Best SEO Company" and one for...

  10. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    Prior to this experience, Sara held posts in client strategy with interactive agencies Organic and Blue Dingo. A highly sought-after speaker for international conferences such as Search Engine Strategies, DMA, Ad:tech, OMMA, and the Online...