In 2007, Gord Hotchkiss and Enquiro provided a brave look into the future of search when they developed the white paper "Search Engine Results: 2010. And thankfully, they haven't changed the algorithm, as has occurred in the past when people...
This reinforces for B2B marketers the importance of having a presence on general search engines, especially a presence on Google," said Gord Hotchkiss, Enquiro's CEO and president. The reason for that is simple, Hotchkiss said: The person doing the...
Gord Hotchkiss has done a great job of telling the story that heatmaps illuminate.Also, I mentioned this in my talk at SES Toronto, Ask.com has a few elements of its results page that are different from other sites (Smart Answers at the top above...
Finally, in the InternetNews.com article: Google's Golden Triangle, Sean Michael Kerner offers highlights from panel the featured Gord Hotchkiss from Equiro, and Debbie Jaffe, product marketing manager at Google.
An eye-tracking study performed by Enquiro, Did-it and Eyetools showed that most interest is in an area in the upper left corner of search results, dubbed Search's Golden Triangle, with secondary interest at the top right where sponsored listings...
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines. That leads to something else new that's out, an updated...
Meanwhile, Gord Hotchkiss points out at MediaPost in The 70/30 Rule of Search how despite the fact that searchers pay the most attention to free listings on search engines, marketers spend the most money on getting positioning through search ads.
Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. In this article, Enquiro president Gord Hotchkiss reports on those findings. Yahoo: Users divided the Yahoo results page into four distinct sections: top sponsored listings...
Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. In this article, Enquiro president Gord Hotchkiss reports on those findings. Below The Fold Organic: The number of searchers who would then scroll down to look at the rest of...
