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  1. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Note: An ROI of 1 or 100% implies you'd get back what you put into it, while CBA, also sometimes known as Cost-Benefit Analysis, has a $0 "break even" point.

  3. Measuring Content Success: 2013’s Key Data Challenge

    Most businesses are used to using analytics tools to decipher ROI and of them all Google’s treasure trove is the most widely tested and trusted. Before building your organic segments in Google Analytics or setting up your social sentiment or...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    How do you value, measure ROI, and focus on the best performing content strategies? If you can, track conversions and new customers that are generated from organic search landing pages. Competition for keywords – organic or paid – has never been...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The ability for agencies and in-house teams to prove the ROI of SEO efforts. They must obtain improved organic search results as quickly as possible given a limited budget and timeframe, while Google changes its algorithm on a daily basis and...

  6. 10 Lessons About Enterprise SEO

    It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. Therefore, at a bare minimum, you must have a comprehensive web...