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Organic Search Alliance

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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Bing-Yahoo European Search Ad Integration Starts in 2012

    That partnership has handed Bing the search back-end and organic search results for almost every region where Yahoo does business. The transition of the search ads is part of the search engine partnership between Yahoo and Microsoft (known as the...

  3. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. The second part of the arrangement, a search solution for global digital marketers, leverages SEO technologies Covario...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson. It is unclear how Yahoo’s algorithm transition will...

  5. Bing Now Powers Yahoo Organic Search Results in 6 More Countries

    Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. Yahoo advises to compare your organic results on Yahoo and Bing for important keywords that drive search referrals and sales, and modify your paid...