Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
On June 26, 2000 Yahoo Selected Google to provide its organic search results (replacing Inktomi) with its impressive index of more than 25 million pages; again, huge for the time. Add to that the deal between Microsoft and Yahoo for Bing to power...
Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information related to user queries directly within its organic search results.
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
That partnership has handed Bing the search back-end and organic search results for almost every region where Yahoo does business. The transition of the search ads is part of the search engine partnership between Yahoo and Microsoft (known as the...
As a result of the search alliance forged by Bing and Yahoo, Microsoft receives a share of revenue and is responsible for running Yahoo's search ads and algorithm on all Yahoo properties except Yahoo Japan – Bing is already powering all organic...
When it comes to organic search, Bing and Yahoo are essentially the same entity in most countries. As stated by Kartik Ramakrishnan, Yahoo's VP of Search Engineering, the process "was not simply a matter of technical integration through the Bing API.
In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. The second part of the arrangement, a search solution for global digital marketers, leverages SEO technologies Covario...
Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson. It is unclear how Yahoo’s algorithm transition will...
Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. Yahoo advises to compare your organic results on Yahoo and Bing for important keywords that drive search referrals and sales, and modify your paid...
Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients' websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and...
New early data released today by SISTRIX indicates that article sites, price comparison sites, and business directories have taken the biggest falls in Google's organic search results. Bing, which now powers Yahoo's organic search results...
I was a speaker at the session on "Balancing Paid & Organic Listings. What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Alliance Local 2.0: the Evolution of Search SES Toronto was held for the first time in May 2004.
In July 2010, Yahoo Japan, an independent entity from Yahoo, announced it has decided to forgo the Bing transition to use Google's organic and paid search results citing Microsoft's search technology was insufficient to serve local needs such as...
SEO: Paid Search as Your Organic Competitor by Alex Cohen The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings.
People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according to the results of a new eye-tracking study from research firm User Centric.
When trying to build links, you don't have to rely only on organic search for your research. A new study co-authored by Benjamin Edelman and Benjamin Lockwood attempted to measure bias in the organic search results of Google and to a lesser extent...
A new study co-authored by Benjamin Edelman and Benjamin Lockwood attempted to measure bias in the organic search results of Google and to a lesser extent Yahoo, Bing, AOL, and Ask. Calling a survey "Measuring Bias in 'Organic' Web Search" and...
Microsoft is now serving Yahoo's organic search results in three new countries, Yahoo announced today. Yahoo's organic results have been served by Bing since August, and adCenter began powering all paid search advertising in October.
Google introduced Instant, Bing and Yahoo completed the organic and paid search transition of their Search Alliance, Facebook handed over exclusive "Like" data access to Microsoft, and Google +1 has everyone guessing what's coming next.
