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Organic Search

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  1. Your Guide to Structured Snippets for SEO

    Some search marketers are justifiably concerned that offering more information on search results pages will reduce click-through rates, and therefore organic traffic. The simple answer is that it probably will affect your organic traffic, with all...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    At a basic level, analyze the performance of your organic social content and begin to execute advertising with that build off variations of this content. To be more discreet with testing, consider implementing ad types that that don’t require the...

  3. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  4. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. When Facebook finally admitted that organic reach was down for...

  5. Can Groupon Break Into the Search Market?

    From an organic-side perspective, unless they're adding valuable content, it will not perform well," Spiegel says. Spiegel believes that business owners will be well-served by Pages from a search point of view as long as they use unique content on...

  6. "Which Update?" Is the Wrong Question

    Let’s say for example that you noticed a drop in your organic traffic starting in late September. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is...

  7. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  8. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  9. 8 Lessons Learned From Owning a Search Agency for 15 Years

    SEO or search marketing (PPC was not invented, just organic SEO) There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days?