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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    The additional sales generated from this improve the page’s sales rank, which in turn improves its rankings in the organic listings. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often elevating the brand in organic search rank. However, once the dots are connected and they fully understand the role social plays in supporting...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: What is the distinction between the purple “Web (Organic)” line graph and the teal “Web (Shopping)” line graph? A: Organic is people directly navigating to google.com/shopping/catalogs. Exclusive videos for a publisher’s Google Catalog can...