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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I wanted to know if any changes impacted the site from a rankings or traffic standpoint. I also showed several screenshots of Google organic trending for sites hit by Penguin. Most Penguin work is reactive, where companies respond to a severe drop...

  2. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an opportunity to further optimize the web presence for these keywords. Base decisions on great SEO data from a variety of...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Your rankings are up, traffic is up, and conversions are looking good. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to organic search – meaning an...

  5. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Understand your organic search traffic, including which landing pages are receiving the most traffic, and why. And as you can guess, Google organic traffic is how they landed most of their business. They had built up strong domain authority and...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Competition for keywords – organic or paid – has never been higher. If you can, track conversions and new customers that are generated from organic search landing pages. Take the list, get your baseline rankings, and compare it against a broad set...