In addition to having a presence in organic search, having a presence in paid search can be equally as effective. So, it’s important to test and monitor your ad rankings to make sure your ads are being shown at the top of the search results page.
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great...
When your report for your keyword performance says you ranked greater than second, there is a 90 percent chance that your ad was shown above the organic rankings. Ever done a search, and noticed that there are no paid search ads above the organic...
Many users view local listings in Google+ and Facebook pages as more authentic than traditional organic results. Put simply, small businesses with well-placed local rankings get more eyeballs. Local map listings are excellent for small businesses...
Rather than pitting paid search and organic against one another, it may be necessary to take into account the benefits higher organic rankings may have on PPC performance as much as that organic can’t always replace PPC.
While relevance, distance, and prominence are established Google ranking factors for Places listings (also see “Understanding the 98 Google Local Ranking Factors”), now it seems traditional organic search (SE0) ranking factors will become a key...
Officially in alpha, according to backend partner Universal Business Listings, the LPI program will offer top organic rankings in local listings for a fee, sources told Search Engine Watch. One source said plans called for the paid listings to be...
Rather than turning off paid search completely as organic rankings improve, try to leverage high organic rankings for higher quality score (and therefore lower cost per click). Although this argument may be a little “chicken and egg”, it should be...
This is a new element in quality score for paid search listings, and a supplement for inbound links in organic rankings. Organic rankings between 1 and 3 reduced paid search investment on the same keyword by more than 70 percent while maintaining...
Google have never liked talking about how to improve rankings per se, so will instead push the concept that +1 will improve clickthrough rates in organic listings, which is merit enough for webmasters to adopt it.
New early data released today by SISTRIX indicates that article sites, price comparison sites, and business directories have taken the biggest falls in Google's organic search results. Bing, which now powers Yahoo's organic search results...
While it is only speculation, the evidence and my instincts point to the likelihood that Google (and "any reasonable search engine," for that matter) are using metrics similar to CTR to help calculate the rankings of organic results.
We'll begin this series on how to improve your organic rankings with Google Places by discussing the basics of a Places listing, how to set one up properly, and some of the principles behind why this is important.
Paid listings may increasingly get more clicks at the expense of organic listings. The balance between paid and organic results in the SERPs in shifting. SEO: Paid Search as Your Organic Competitor by Alex Cohen
Alex Cohen yesterday wrote about how paid results are increasingly getting clicks at the expense of organic results in "PPC vs. SEO: Paid Search as Your Organic Competitor. In a world where rankings used to really matter, position three is no...
Also, these meta tags only work for Google News, not for any other search engine or even Google's regular organic listings. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building...
One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the entry they are sent to a PPC ad if there is one occupying the top spot over the organic listings.
Testing your organic listings is much harder, but still worthwhile. Comparing just the traffic pulled from A and B will take rankings and click-through rates (CTRs) into account. A/B Testing: If your site allows, you can do some A/B traffic testing...
Because organic rankings are so valuable, natural results are among the most seriously abused spam playgrounds on the web. We know it's an organic search result because the listings aren't paid. Now that we understand the two timeless categories of...
Although it is not possible to see in the "Share of Voice" section, this pie chart actually represents the coverage of all sites in a keyword category, such that you can see whether your strategy is generating an overall increase in organic...
