In this example, "dog food" would still be in the small pet store's keyword universe, it just wouldn't make the priority list. But a small pet store in Pacific Beach may want to start off by targeting more specific keyword phrases like "dog food in...
So we've got a ton of profile's +1ing three SEO sites, two carpet cleaning sites, 14 insurance sites, a pet food store, etc. We all know that it’s too early in the game to fully know where the +1 is going as far as its influence on organic results.
Imagine someone searches for "pet food," "organic pet food," then "best organic cat food" and converts. Pet food" wins. Let's pretend you have a cat food campaign in which you sell three different brands, each of which has a canned, dry, and...
Neil Davidson offers another chapter on the importance of validating your marketing strategy—in the context of this case study, for example, creating a business model and campaign around vegetarian pet food rather than the more limited focus of...
