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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    At a basic level, analyze the performance of your organic social content and begin to execute advertising with that build off variations of this content. To be more discreet with testing, consider implementing ad types that that don’t require the...

  2. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. Organic Search However, the term "organic" is typically paired with the term "search" for practical purposes.

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus.

  4. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. I think of organic, expanded," said Kristine Schachinger...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. And most of us in the SEO industry are always finding a need for a new tool. Create an Industry Survey If you're looking for a more targeted industry problem, you could...