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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. The search giant ranks multi-location brand websites based on three common sense...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. It’s likely that organic posts with high engagement will produce similar results...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  4. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Rand pointed out that an imbalance exists in the current SEM market: paid search only receives 10% of all clicks, yet it represents 90% of the budget. The second study scrutinized the order-value to see if users coming from paid ads were buying...

  5. Focusing Your Message from National to Local, Part 1

    Organic Search Organic Search Here are six tips for aligning your national and local SEM efforts. Target search retargeting or behavioral elements while using specific market programs coordinated to the franchise sales territories that promote the...