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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The additional sales generated from this improve the page’s sales rank, which in turn improves its rankings in the organic listings. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    The question I’ve been watching closely is how many brands out there have both paid and organic listings for a given keyword? The test revealed a 200 percent increase in conversions when we had both paid and organic listings on the page.

  3. Google Search Plus Your World: The Peer to Peer Evolution Continues

    It also increases searchers’ perception of the relevance and trustworthiness of the organic listings and ads by association. Webmasters and SEO experts have been arguing heatedly about why Google is doing this (most point to potential revenue...