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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Review goal flow reports for both paid search traffic and organic search traffic Review the frequency of both paid search traffic and...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  3. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. In the most basic definition, native advertising is paid content presented in the same format as all other content...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Showing up in the paid and organic search results communicates to the potential customer that you are relevant. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote...

  5. Last-Minute SEO - Here Come the Holidays!

    Paid users have different intent than your organic. Organic and Non-Paid (or Low-Investment, Not "Paid") Models These methods typically fall under organic and paid umbrellas. Paid has been typically any method other than organic that you paid for...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future. Any extra boost you can have from the author is also likely to increase the...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    AdWords' paid and organic report. Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. Finally, they’re looking at landing pages a lot more closely...