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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Then came Twitter and the promoted tweets for timelines – an ad that fit seamlessly into the organic construct of the social experience. Since then Facebook and LinkedIn have followed suit with...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. This is key for not only the user experience, but also it is Google's preferred method as it relates to organic search...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Showcase Branded Organic Search Referral Growth Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Trade show participation consistently ranks in the top tier of tactics used to...

  6. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The recent change made by Google to their paid ads has removed the background color, blending those ads in directly with the organic listings. Organic traffic won’t be handed to you on a plate, you have to out think and out scrap your competition...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    While analyzing the site’s reporting, I saw a distinct bump in Google organic traffic starting on Friday, October 4th and increasing during the weekend. Unfortunately, Penguin was inhibiting their growth, even if they had showed signs of progress...

  8. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    And then you've got guest blogging which can be low-quality, and frankly I think there's been a growth of low-quality guest blogging recently. So we look at those kinds of criteria when we try to determine if something is organic or not or someone...

  9. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Marty Weintraub, the genius extraordinaire of aimClear, has created the solution: Paid Organic Distribution. Paid organic has helped to dramatically scale up link-building efforts by reaching niches where the efforts would be welcome.