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Organic

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  1. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. When Facebook finally admitted that organic reach was down for...

  3. Can Groupon Break Into the Search Market?

    From an organic-side perspective, unless they're adding valuable content, it will not perform well," Spiegel says. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million...

  4. "Which Update?" Is the Wrong Question

    Let’s say for example that you noticed a drop in your organic traffic starting in late September. With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  6. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  8. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time...

  9. The Evolution of SERPs and User Behaviors

    Users aren’t really paying attention to the Carousel and gravitate toward the organic listings. We see a similar pattern in map listings as organic listings: Regardless of where they’re located (above or below organic listings) users spend more...

  10. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  11. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). The last thing you want to do is drive users from Google organic to thin pages, broken pages, pages with serious ad problems, etc. Analyze Top Landing Pages From Google Organic (via Google...