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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on your website. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If your brand terms show up well in the organic results, bidding on your brand term can provide the "1-2" effect. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  4. Last-Minute SEO - Here Come the Holidays!

    Organic Search Paid has been typically any method other than organic that you paid for to bring your site traffic. So maybe you will miss the visibility needed for "Blue Widgets," but you might find your best seller in Blue Widgets is your "Organic...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future. Any extra boost you can have from the author is also likely to increase the...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. You want to see the percentage of mobile traffic from organic search. Quick Tip: You can create your own segment for just Google...