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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results. By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the...

  2. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  3. Patch.com, Huffington Post Dominate Google News Results [Study]

    Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...