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Oreo

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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    For example, last year Oreo capitalized on the floodlights going down at Super Bowl 2013 by sending out an ad that became the talk of the game. Smaller brands, including Oreo, Trident, and Urban Outfitters, have been quick off the mark, now it's...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Look at what engaging in the conversation did for Mercedes and Oreo last year, just two examples of many brands that successfully engaged in the event. This is the time when the ad world is paying close attention to those companies who are long...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    While Oreo used text, images and a sense of humor, this year, we may see socially imaginative marketers using Vine and Instagram Video engage with audiences. Based on new data released by Unruly Media, digital marketers now know that 60 percent of...

  4. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could be fading as the #RoyalBaby news tweet seems...

  5. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    The now legendary Oreo "blackout" tweet. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. He started off discussing mobile and how Twitter users are more engaged...