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MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time...
The now legendary Oreo "blackout" tweet. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. He started off discussing mobile and how Twitter users are more engaged...
The best recent example of this is still Oreo’s response to the power outage at the Super Bowl, where one simple tweet with a picture earned them tens of thousands of new followers in the course of an hour.
Always known for clever and smart community management, Oreo quickly added a Facebook post with the short status “Power out? The Big Game has come and gone. While most people are talking about their favorite - or in some cases - least favorite...
