Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. In a world of billions of content elements floating around the Internet, search engines...
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the...
YouTube is the second biggest search engine in the world (well, if you pretend that search box is a search engine). Ordinary interior lighting will never look good. These tips should get you well on the way to decent traffic and brand exposure on...
Looking at the difference in Google YoY and non-Google YoY rates of organic click change will yield a plus/minus factor that focuses the YoY and MoM data on extra-ordinary changes, not variances within Google due to seasonal consumer search...
Promoting or demoting content in search results Google has said in the past that they "(.do compute and use author quality and that Author authority is independent of PageRank, but it is currently only used in limited situations in ordinary web...
The search engine giant has refused to manipulate results in order to remove references to Mosley’s orgy with five prostitutes. As far as suing the search engine goes, is it their job to stop “producing” (indexing and displaying) results, without...
Editors' Picks won’t affect the ranking or relevance of ordinary search results," according to a Bing spokesperson. The feature is designed to offer a different angle on search results, based on selections made by editors rather than the complex...
All Promoted Tweets are first displayed as regular Tweets to the people following an account, but advertisers can then promote these Tweets to spark additional conversation – paying for them to show up at the top of relevant search results pages...
Their results stand in marked contrast to Marin's recent study which concludes that Google Instant has increased paid search clicks and changed searcher behavior. The latter behavioral impact is something first identified by Aaron Wall, who...
Even when the query volume is reduced to compensate for potential overcounting, Porters of Racine missed out on at least 10,000 relevant search engine results page (SERP) mention opportunities. Most of you know that executing an effective search...
This series will explore how each of the parties are using search and display advertising, social media, and other digital tools, techniques, and platforms -- as well as how they measure the results of their efforts.
Starting today, you will see Tweets promoted by Twitter's partner advertisers called out at the top of some Twitter.com search results pages. Only one Promoted Tweet will be displayed on the search results page.
This series will explore how each of the parties are using search and display advertising, social media, and other digital tools, techniques, and platforms -- as well as how they measure the results of their efforts.
The results were interesting in the online or "digital" area: Google is the digital company of the decade, Facebook the top platform, and YouTube is site of the decade. As someone who works in the search space predominantly, I may have had other...
A recent search on Google turned up 8.58 million matching results for this phrase. It also results in much longer word counts. Also, search engines use link text to help people find information. Use ordinary language (avoid industry jargon and...
A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, results of operations...
But first, for clarity, when I write SEO I am referring to web page optimizing against organic search. I am looking for a good Search Engine Optimization (SEO) book to give to those decision-makers who will never actually do SEO, but who cut the...
It's too bad that we can't bottle their vast experience and create the most expert results out there -- or maybe there is a way of tapping into their search sorcery. So who is quietly trying to solve your search and discovery problem?
Now a new San Francisco-Bay Area startup called Grayboxx is making similar claims about local search. To prove what he is saying, Chandra invited me and others to conduct searches and compare results on Grayboxx vs.
