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  1. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations.

  2. How to Create ‘Passion Pieces’ That Inspire People to Link

    Journalists and writers are always on the lookout for businesses that are somewhat out of the ordinary and therefore newsworthy. No one links to boring pages. Some of the most important pages in telling a client’s story are as dull as dishwater...

  3. How to Find a PPC Niche & Attract Customers

    Without going into too much detail, the Hero (each of us) receives a Call to Adventure at some point in our lives, an invitation to leave the safe and somewhat unsatisfactory ordinary world and venture out into a new, wondrous and typically...

  4. Google Logo Honors Mobile Inventor Alexander Calder

    If you check the page source, there is so much more code than an ordinary Google homepage. If you’re wondering what the logo is on Google today, it's a mobile – perhaps you have memories of one hanging above your crib, or maybe even one hanging...

  5. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    They exploited a recently introduced feature -- known as Twitter lists -- to distinguish between elite users, such as celebrities, bloggers, and representatives of media outlets, and ordinary users. Research, where he directs the Human Social...

  6. Effective Search Marketing Strategy Determines Fate of Organizations

    Interestingly, Porters of Racine wasn't your typical, ordinary furniture store. Most of you know that executing an effective search marketing strategy is important to a business. However, have you ever stopped to wonder how businesses that aren't...

  7. Virtual Goods: Bazaar Worlds of Online Shopping

    Marketers have also been known to play around with virtual versions of real world items - bestowing special in-game powers to what might normally be considered mundane and fairly ordinary. Then as more and more things became available online and...