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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. By design? Let's not be cynical. It is important we understand how proposed rules could...

  2. PPC Management Operations: The Ultimate Guide

    And don't get too freaked out if something looks out of the ordinary. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Nothing out of the ordinary for the top-visited retail sites for the week ending November 9, courtesy of Experian: In fact, the National Retail Federation forecast sales in November and December to increase 3.9 percent from 2012 to $602.1 billion...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    They are also working on the next generation of hacked site detection, where Cutts said he is not talking about ordinary blackhat, but “go to prison blackhat. First, Cutts spoke about Google’s “Moonshot changes,” which he broke down into these areas:

  5. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations.

  6. How to Create ‘Passion Pieces’ That Inspire People to Link

    Journalists and writers are always on the lookout for businesses that are somewhat out of the ordinary and therefore newsworthy. No one links to boring pages. Some of the most important pages in telling a client’s story are as dull as dishwater...

  7. How to Find a PPC Niche & Attract Customers

    Without going into too much detail, the Hero (each of us) receives a Call to Adventure at some point in our lives, an invitation to leave the safe and somewhat unsatisfactory ordinary world and venture out into a new, wondrous and typically...