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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Read any popular digital marketing thought leadership blog and you'd be...

  2. SEO vs. SEM Timelines: A Medical Analogy

    What Will the Doctor Order? Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    But since the four components are so tightly tied, in order to measure them separately some A/B testing is necessary. In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally.

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    In order to take advantage of the Google Analytics Solutions Gallery, you must first create a new dashboard. Google Analytics allows you to customize or edit the metrics within each dashboard in order for you to find the insight you are looking for.

  5. Nuances of Spanish Language Search Marketing

    With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order. Each of these countries also have their own variation of the language...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    Barone also stipulated that in order for you to be successful, your audience has to care about the content. If the answers don't tally then you either have to adjust your goals to a more realistic level, or increase your available resources to give...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...

  8. Using the DMAIC Process for SEO Projects

    In order to make something more effective, you have to first figure out what's wrong. It's difficult to port across the whole Six Sigma process to digital marketing projects as our products aren't as clearly defined as they are in vehicle manufacture.