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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    There are a few things required – well, actually more than a few - that will be needed in order to ensure a smooth transition from m-dot to www-dot. But, each team will be required to take action in order to reach the end goal.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Therefore, in order to identify potential content ideas that will attract links, it's important to do your homework. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, most ecommerce sites that offer order shipping typically provide a simple shipping selection UI that presents the choices, and mentions the typical duration of each choice, such as: Can they walk through your current design and point...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. Use an Advanced Segment here to split out your...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. Hopefully, most of the tests you launch will achieve a...

  6. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Read any popular digital marketing thought leadership blog and you'd be...

  7. SEO vs. SEM Timelines: A Medical Analogy

    What Will the Doctor Order? Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising...