SEO News

Order Fulfillment

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  1. Conflicting PPC Trends: What They Mean & How to Fix Them

    Ad text/landing page mismatch: As new ad messaging is tested, it's possible that a disconnect between ad copy promise and landing page fulfillment arises. Shift in order size/AOV: You may find that raw number of transactions has increased but AOV...

  2. Google Catalogs Design Tips: How to Best Showcase Your Products

    The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...

  3. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    Obviously, you'll need to establish a way of feeding your traditional order fulfillment systems some parameters around which keyword drove the sale, which engine it came from, and how much you paid to acquire that customer.

  4. Live Search Cashback vs. Google: A Case Study

    The order fulfillment works the same as if you went through any other search engine; we received our shirts in about five days. Step Two: Order Product Live Search Cashback: Live Search Cashback asks for an e-mail address during the order process...