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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. What Will the Doctor Order? Search engine marketing (SEM), or paid search advertising...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Apparently, in order to rank for [search engine optimization companies], I should: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. We (the "good guy" SEO companies) keep saying that you "can...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    It's interesting to note the data showed only 4 percent of orders were placed from mobile devices, but of those who placed an order, the order value was on par with those coming from desktop. These numbers are continuing to rise," said ShopVisible...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. One fact has become clear: It's imperative that marketing and sales work in concert in order to...