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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    In order to power Trends, Yelp draws upon the data it has accumulated from user reviews over the past 10 years. Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    This is a logarithmic score that lists the categories or 'topics' in descending order: Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, most ecommerce sites that offer order shipping typically provide a simple shipping selection UI that presents the choices, and mentions the typical duration of each choice, such as: With the flood of ill-trained people claiming to be...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. You would have no idea whether you were reaching...

  6. Germany to Treat Google Like a Public Utility?

    Proposals to legislate the internet as a utility are at the heart of the debate that's underway in the U.S.right now, where the Federal Communications Commission (FCC) is coming under increasing pressure to classify ISPs as "Title II" utilities in...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. If you've been managing pay-per-click campaigns for a...