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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    Google’s algorithms really should be able to determine that this influx of directory links was not a result of you creating links in order to manipulate your search engine rankings. I am fairly certain that Google can see these links as just...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant experience for a user. At the Citi Global Technology Conference in New York, Twitter’s...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Therefore, in order to identify potential content ideas that will attract links, it's important to do your homework. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social...

  6. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In order to get the most accurate data around phone calls, you probably should use a vendor, but paying per number and per minute can get expensive. More than 70 percent of mobile searchers use click-to-call when getting to your website.

  8. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...