SEO News

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  1. Search Engine Marketing Checklist for Hotel Marketers

    Check the content of the top 100 pages against the content of your other pages in order to eliminate possible duplicate content issues In order to understand the behavior of website users, examine the data of paid search traffic and organic search...

  2. Native Advertising for Small Business: The Missing Link?

    In order for their content marketing strategies to succeed, they need to do more native advertising with promoted posts, and content discovery. Since a successful search marketing campaign is often contingent on its content marketing, it’s...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  4. Google App Searches Gmail for Upcoming Bills

    Current Google Search users must opt into the new service in order for it to be activated. In reviewing some of the other user’s comments, it appears that quite a few people are asking if your bills must be present in your main Gmail folder in...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  6. Deal With the Big Rocks First

    Presenting problems that users can identify with is much more successful and does not rely on the users' ability to understand your solutions in order to determine whether or not they need to buy from you.

  7. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. Google News has always maintained a strict set of guidelines for which sources it will display in the...

  8. The Evolution of SERPs and User Behaviors

    That’s 83 times in three years we’ve had to tweak our jobs in order to stay relevant. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus.

  9. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's update for Google Shopping feed specifications obliges advertisers to stop using the "available to order" feed attribute, replaced by "in stock," "out of stock," or "preorder" descriptors. You may have "available to order" availability in...