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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. And while that is true to some degree, it is also a view that is dangerously...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. Is the day coming when Google will force content...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    Yet the B.C.court adopts the view that it can issue an order with global effect. Search engine censorship seems to be a topic that is popping up left and right in countries around the world. This begs us to ask the question: Just how much...

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Should you really be chasing a higher position in order to get the incremental clicks? Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a...

  5. Pre-PPC Strategies For Launching a New Product

    But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to go. PPC has long been the cheapest, quickest, easiest way to test-market products and services...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Just like your Mom told you, you have to be a friend in order to make friends. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1...