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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Allows your ad to show for searches that match the exact phrase exclusively in that order, no other words. Negative phrase: Would not show anytime the term showed anywhere in the query in that order. Negative (essentially negative broad): Would not...

  2. Why Social Media Listening is Important for Brands

    If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and...

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience but everyone who resided both in the free audience and in the paid audience. Retargeting used effectively is one of the most powerful tools in...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Ok so maybe not in that order, but both are important. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz...

  5. How to Dominate the Entire First Page of Google

    In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. Controlling the conversation around your brand is critical to upholding...