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  1. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Alerts are highlighted in the Twitter feed with an orange bell icon. Twitter has announced the launch of Twitter Alerts, which it describes as a way of broadcasting critical information from emergency reporting organizations.

  2. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Morning Shows Go From Green Room to Orange Room The physical Orange Room space on the set segues into the social streams with the new hashtag #orangeroom, in essence creating a TwitterChat inside a historically traditional broadcast format.

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Eating healthy is great, but if you eat too many carrots you’re going to turn orange. What happens is that products which are in both your All Products ad group (green in the above diagram) and another ad group: category, best seller, etc.blue...

  4. Google Maps Business Photos Panoramic Interiors Easier to Access

    Users can now simply drag and drop an orange Pegman on the Map, on a business with available interior photos. Businesses participating in the program are indicated by small orange circles on the map. Google’s Business Photos, panoramic views of...

  5. Does Your PPC Budget Match Your Conversion Optimization Budget?

    Now it’s easy to test all the stuff you’ve been wondering about: orange or red button, Verdana or Arial, 320 or 480 video, and so on. Last week we put a bunch of fruit trees and bushes in our back yard, including blueberry, cherry, pear, elderberry...

  6. 5 Ways to Improve Social Engagement in Mobile Apps

    We also try to visually promote this idea by giving the Facebook log-in the BOB treatment (“big orange button”) My friend and I recently started a passion project: creating a completely legal way for Facebook friends to play poker on a mobile phone.