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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    While the reasoning behind this strategy may be solid (diabetes sufferers may be prone to oral hygiene issues, for instance), it is nonetheless surprising to find that an everyday toothpaste brand is competing with pharmaceutical manufacturers to...

  2. SES Day 1 Keynote: David Meerman Scott [LIVE BLOG]

    Address them instead of nameless, faceless prospects.am Talks about a Boston dentist that wrote an ebook about dentistry and oral sex. And we're done. Time for panels, expo room, etc. Follow me on Twitter (@nlj) and stay tuned for more live...

  3. Devil is in the detail

    He believes it is crucial to have access to top-tier legal counsel with the ability to gear up during a crisis, survey the available options and implement effective, robust solutions.It is important to avoid drift between underlying documents and...

  4. Will Google Track the Stomach Bug Like It Did the Flu?

    Drink water, oral rehydration fluids (ORF), or juice. If you missed my posts on Monday, it's because I was up at 3am blowing chunks into the porcelain throne the night before. It takes a lot for me to not blog, even when I'm sick, so you know I was...

  5. Woohoo for Yahoo

    In doing so, Icahn proved the last several months of back and forth on who should be running Yahoo is more than self-indulgent oral flatus. Two things happened in the last week that may just restore my faith in humanity.

  6. Yahoo Responds To Icahn

    s requests, on May 2nd, the same day we first learned of Microsoft's apparent willingness to increase its proposal to $33 (although this oral "offer" was never delivered in writing and did not include details of a cash/stock mix), our board...

  7. Daily SearchCast, Aug. 16, 2005: Yahoo & Miva Settle Patent Dispute, Paid Listings Program At Ask Opens Formally, Index Size Wars & More

    Google AdWords Case covers a US court putting into print an earlier oral ruling that trademark terms in ad copy are bad but ads showing up in relation to trademarked terms are not. Today's search podcast covers Yahoo and Miva settling over a...

  8. U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case

    The recent ruling by the judge in this case was essentially a written version of the judge's oral ruling of December 15, 2004. Out-Law.com reports that the judge in the Geico v. Google case recently released a written version of her ruling in a...