SEO News

Options Targeting

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns. Expand Your Geographic Targeting The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Marin Software is staking its claim as the first Google API partner to support...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries...