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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. AdMob has added tag management for content experiments, which gives more tools for in-app purchase options. First there is a new integration with Google Analytics...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    CPMs and CPCs for this type of advertising on the GDN will most likely be inflated compared to traditional display targeting options. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Taking advantage of these newer options offers advertisers more granular control in reaching desired consumers. By layering some of the sophisticated targeting options offered by Facebook, such as Custom Audiences, marketers can ensure they are...

  4. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. Otherwise, consider pausing it and weighing your options for tweaking the messaging or something else. Bid management is key, and you can help...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    It has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development...

  6. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The Ranking Factors tab has two modes: chart mode and data mode, with the latter being the more detailed of the two options. We don't ever expect to rival the majors, but it turns out that we do not have to, as the time is (we believe) ripe for a...

  7. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    It's an advertising campaign with all the subtlety and finesse of an intoxicated streaker at a football game. For now, the video is live, as McCutcheon & Hamner "investigate their legal options. A commercial for law firm McCutcheon check it out: