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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The firm heavily relied on AD like the tools available through Adobe. But before marketers can begin to explore their options for data processing, they have to want it. Search, social, content, and digital marketers probably agree it's an exciting...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  3. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    After adding your AdSense publisher ID to the Google Publisher Plugin, you'll select your ad placements. With Google's plug-in, you will definitely be able to select higher optimized placements for your AdSense ads, for increased AdSense ad revenue...