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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Similarly David Bowie's people should have restricted the options to a subset of his work, perhaps all of his songs that charted except for any gnome related ones. By involving their audience to make them feel like their input is listened to, a...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into your strategy, which can provide you with a targeted way to follow up and say, "Did you have a good...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    In the same way that users seek out curated listening experiences by theme – music for “Taking a Sunny Stroll” – they too will be more open to exploring reservation options for “fine dining restaurants Montreal", “Lower East Side boutiques”, or...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands will want to strategically evaluate options, test the model and compare to benefits of maintaining ownership of transactional and relationship data when determining what will be managed on the social platform and what is best managed on the...