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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from known bots and spiders. Ever wonder how much of your traffic was actual human...

  2. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What options exist to vary how locations are ordered and displayed in any given group? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    This gives you so many more options when you do come to create content. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect. A customer survey can be a source of rich content.