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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology.

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Options for creating Shopping campaigns: "In the coming days, we’ll be adding some options to help you get started," Google AdWords said in its announcement. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    They are just comparison shopping and need a way to keep track of various options and switch between them to determine which is the better option. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    But before marketers can begin to explore their options for data processing, they have to want it. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless...

  5. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    AdMob has added tag management for content experiments, which gives more tools for in-app purchase options. AdMob, Google’s mobile advertising platform, has announced a couple of new updates. First there is a new integration with Google Analytics...