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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Career advice: Offer free career information and guidance to students in the form of potential career opportunities at your company for each major or general options for what students can do with a specific major (FYI that site has 450 unique .edu...

  2. Driving Consumer Insights With Mobile Analytics

    You have low-end and higher-end options. But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. Once you have those figured out, then there are three main options for your...

  3. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    Moved search tools and options to the horizontal bar above results. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according...