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  1. The Evolution of SERPs and User Behaviors

    Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to the study — before making a decision, which may or may not be that first listing.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads...

  3. SEO Is No One-Trick Pony

    Every situation is unique, but I would say that if you don’t intend to update the blog AT LEAST once per week, then perhaps you should consider your options. The workshop was four hours and the presentation totaled just more than 100 slides.

  4. Microsoft Tests Specialized Chips for Increased Search Speed

    And before landing on Catapult, Microsoft's team tested many different options, which either complicated server design or quickly become inefficient. Catapult was built to fit within Microsoft's Open Computer server, which wouldn't require the...