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  1. Microsoft Tests Specialized Chips for Increased Search Speed

    And before landing on Catapult, Microsoft's team tested many different options, which either complicated server design or quickly become inefficient. Catapult was built to fit within Microsoft's Open Computer server, which wouldn't require the...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space! In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to...

  3. Google Analytics Helps You Filter Spider and Bot Traffic

    Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from known bots and spiders. Ever wonder how much of your traffic was actual human...

  4. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social...