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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    If you haven't yet broken out PLAs extensively, Shopping Campaigns is the perfect opportunity to expand your campaign and increase exposure and conversions on Google Shopping. Retailers have the option to create up to five custom labels using...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    My recommendation to anyone who is experiencing this situation is to expand and strengthen your content strategy. That's always an option and I explain more about managing indexation soon. From a recovery standpoint, I had some clients absolutely...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    This change is currently available in English on Google.com, however they plan to expand the feature to more countries and languages in the future. They've also added an option where the Knowledge Graph will display similar vehicles based on other...

  5. New Targeting & Tools for Small Advertisers on Twitter

    Paid media allows every business to expand their reach, but it takes more than money," adds Solis of Altimeter Group. For Doug Schumacher, co-founder of Zuum, it was "just an option, a click, and we were in," he says, adding that the process may...

  6. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    The Google Analytics team already has plans to expand Mobile App Analytics to include better Google Play integration that will link your Analytics account directly with your Play account. When creating a new profile in Google Analytics, you'll be...