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  1. New Targeting & Tools for Small Advertisers on Twitter

    Paid media allows every business to expand their reach, but it takes more than money," adds Solis of Altimeter Group. For Doug Schumacher, co-founder of Zuum, it was "just an option, a click, and we were in," he says, adding that the process may...

  2. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    The Google Analytics team already has plans to expand Mobile App Analytics to include better Google Play integration that will link your Analytics account directly with your Play account. When creating a new profile in Google Analytics, you'll be...

  3. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    They warned that "absent injunctive relief by the Commission, Facebook will likely expand the use of the facial recognition database it has covertly established for purposes over which Facebook users will be able to exercise no meaningful control.

  4. How to Schedule Dayparting on Google AdWords

    Go to the campaign settings page and scroll down to "Advanced Settings" and click the Schedule: Start date, end date, ad scheduling link to expand that section. Clicking the "Bid Adjustment" link gives you the option to lower or raise bids, in...

  5. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Most of the focus of Facebook’s announced New York City expansion focused on the hiring of more engineers, but tucked into COO Sheryl Sandberg's comments about hiring a slew of new technologists were her brief remarks that Facebook will also...

  6. Microsoft & Alibaba Seeking Partners for Yahoo Bid

    Alibaba could also use Yahoo's U.S.presence as a way to cross the Ocean while tapping into Yahoo's engineering talent to expand their own technologies. While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for...