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Optimizing Landing Pages Conversion

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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Spend time optimizing your campaigns and looking at the competition for ideas. Pay less for traffic, keep the same conversion rate, profit goes up. If you're doing paid search, you typically want to know which keywords your competition is using...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority (since you can't opt of mobile). You've probably read numerous articles in the past few years about the importance...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Get Active - Spend 20 Minutes a Week Optimizing Additionally, less than 50 percent of small business landing pages have conversion tracking installed. For example, if a bed and breakfast advertiser wastes 25 percent of its PPC spend, that's...

  4. Driving Consumer Insights With Mobile Analytics

    And while you'll get offline reporting you're not going to be able to measure conversion in the way that you're used with optimizing landing pages, etc. This sounds obvious but actually this is really important to note, because in the app itself it...

  5. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    When optimizing website assets to appear in search results that promote conversion, make sure to create optimized landing pages to receive these visitors. Optimizing for the Research Phase of Search Optimizing for the research and comparison phases...

  6. 5 Ways to Make Web Analytics Data More Insightful

    While there are many places to start optimizing, the goal for your web analytics reports is to include insights that can actually be completed within a short amount of time and have a significant impact.

  7. Setting up PPC Campaigns

    Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with refining and optimizing performance.