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Optimizing Engine Optimization

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale. While many advertisers focus heavily on initial keyword expansion and ad copy...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Remember, search engine optimization doesn't mean optimizing for search engines only. SEO means optimizing for people who use search engines. For example, since blog software was first invented, I have heard many search engine optimization (SEO...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    There are four distinct evolutions that have made optimizing a website more challenging. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  5. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    This is an excellent place to start when planning, optimizing, or evaluating search engine performance of a website. The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from pure keyword dependency methods of management and...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Optimizing Campaigns: Once a decision is made on where to invest, there are opportunities to optimize the campaigns themselves. We all know that optimization for search isn't really free. The annual summit came just days after Google moved entirely...

  9. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Obviously optimizing for mobile devices is very important for voice search. Now that we know voice searchers behave differently, how does that affect local optimization? Yandex has always been ahead of the curve – it currently has a voice search...