SEO News

Optimizing Campaign Performance

RSS
  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    It’s in the managing, monitoring, and optimizing of your campaigns where you’ll see what we improved. This could negatively affect your regular Product Listing Ads campaign performance. We'll be retiring the regular PLA campaign type and asking all...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Account activity, specifically how much effort is put into optimizing and managing it. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority (since you can't opt of mobile). You've probably read numerous articles in the past few years about the importance...

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Based on what the reports reveal, you may want to act on optimizing your channel design, content, or thumbnails, to best speak to your target audience. Adding new annotations or optimizing your current ones can help you better engage your viewers...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Optimizing Campaigns: Once a decision is made on where to invest, there are opportunities to optimize the campaigns themselves. No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign...

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    To demonstrate the importance of optimizing mobile app install ads based on offline data, let's walk through a simple example. While optimizing towards app install clicks may be a reasonable short-term goal for your mobile app promotion strategy...

  7. How to Use Data to Build a Well-Timed Marketing Campaign

    You've already done all the work to build out a campaign, but optimizing your timing may take your campaign to the next level. Pieces of a Well-timed, Potentially Predictive Back-to-School Campaign Staggered Campaign Start: Now with start dates, we...