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  1. How to Optimize Your Content Strategy With Social Listening

    Optimizing Your Content Strategy Through Social Listening Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. Last month I posted an article that looked at the relationship...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale. This is understandable. We all know that consumers, more often than not, will click...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    The importance of optimizing for mobile is clear as user engagement is a part of Google's ranking algorithm. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will...

  6. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver...

  7. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. So imagine if Amazon has not scaled the amount of tests they had but continued to do only 200 tests a...