SEO Basics: 8 Essentials When Optimizing Your Site In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.
Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Enhanced campaigns get Google+ annotations and an upgrade center.
If you have multiple copywriters contributing to the website you might consider developing an instructional how-to guide for creating and optimizing content for your website. It's the digital reflection of your brand.
Keep on optimizing. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result...
Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer personas, generating ideas for new content and competitive intelligence. Another niche social player worth exploring is question-and-answer site Quora.
While there is never a one-size-fits-all approach to optimizing media allocations, there are some points worth considering: NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated...
And while you'll get offline reporting you're not going to be able to measure conversion in the way that you're used with optimizing landing pages, etc. And hopefully your company has at least started to build out a mobile strategy to provide a...
And while certainly not something just anybody can do, it’s much more straightforward than optimizing media, which requires semantic and quantitative expertise. Ever since last year’s rollout of the new product listing ad (PLA) system from Google...
Optimizing the content. Optimizing mobile apps to be more easily discovered by users isn’t that different from optimizing a website for that same purpose. Optimizing for App Stores Optimizing for Mobile App Pages on Websites
Optimizing with mobile specific creative and offers can help pump up CTRs and at the lower CPC. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy.
Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors, reviews) Google Places was recently replaced with Google+ Local – a merging of Places and Plus that...
Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years. Being consistent with keyword phrases within...
Optimizing Local Search Campaigns - ClickZ Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips...
The marketers who best leverage the data they do have and work toward achieving the 60/40 ratio by optimizing for the long-tail take a big step toward extending reach, driving growth, and competing better.
As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. The Optimizing While Publishing Solution – SEO and CMS Integration
The first place to introduce the concept of discovering and optimizing for highly converting keywords is in your marketing and sales conversations. Selling the concept of discovering and optimizing for highly converting keywords.
Another sometimes-missed opportunity for ecommerce websites is optimizing the pages with keywords. A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added relevancy that optimizing pages for...
Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. How much time and money should a business invest in social media?
Optimizing Second Screen Engagement: Lessons for Brands From Twitter - Search Engine Watch Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest...
The days of generating pages solely for search engines, optimizing the hell out of those pages, and link building without the accompaniment of that content in mind are coming to an end. We've come to a crossroads in the world of SEO over the past...
