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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    The amount of content and data that our industry generates, manages, and optimizing is staggering. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques.

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. When you're optimizing, stop and think about these points of integration.

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...

  4. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Your online reputation can impact virtually every aspect of your digital marketing program from the...

  5. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For niche terms and/or categories, optimizing for multiple lower volume terms can offer the potential of greater traffic in aggregate. For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe...

  6. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    After optimizing this page for conversion, you were able to get to a 15 percent conversion rate on this page, resulting in a steady flow of just over 40 new leads per month. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as...