If you aren't seeing the types of conversions you expect, it could be time to look at a landing page optimizer, such as Optimizely. In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your...
You can bet that Optimizely tested headline appeals. That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. A/B testing is hitting the mainstream because it is so effective.
An alternative to Google Content Experiments worth considering is Optimizely, a commercial A/B testing platform which provides an easy-to-use interface and controls for creating testing experiments. B2B search marketers certainly obsess about...
