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  1. 10 Google Analytics Custom Events That Track the Untrackable

    Conversion rate optimization through tools like Visual Website Optimizer or Optimizely is becoming a mainstay in many digital marketing departments. With advances like Universal Analytics, the new custom segments and attribution modeling coming out...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Optimizely, Google Content Experiments, Unbounce). If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to...

  3. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    An alternative to Google Content Experiments worth considering is Optimizely, a commercial A/B testing platform which provides an easy-to-use interface and controls for creating testing experiments. B2B search marketers certainly obsess about...