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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that...

  2. Last-Minute SEO - Here Come the Holidays!

    Optimized campaigns are great for visibility needs. Organic Search Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that hit your stores by October, when is it too...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Google subsidiary DoubleClick has announced three additional...

  4. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only about 27 percent used that data to create search-engine-optimized landing pages, and 25 percent used the data for email marketing. Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this...