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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    For this example we started by using the structure of the pages to be optimized.site:google.com/drive/ Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and describe...

  4. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report.

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put...