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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    For this example we started by using the structure of the pages to be optimized.site:google.com/drive/ Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and describe...

  5. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In the early 2000s, search engine marketing (SEM) was originally defined as the...