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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure the main hotel content and layout of the homepage is optimized as a landing page for SEO and paid search, and do the same for destination hotel search results. This is also the time to check the main hotel content and layout of the...

  2. Introducing the Local Marketing Adoption Curve

    In the walk stage, you should think more about how location pages are optimized. But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Keeping them separate allows them to be optimized more easily based on this. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. As well as the price, title, and image, these ads will...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. From more humble beginnings of White Hat SEOs touting "content...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that...

  6. Last-Minute SEO - Here Come the Holidays!

    Optimized campaigns are great for visibility needs. Organic Search Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that hit your stores by October, when is it too...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Google subsidiary DoubleClick has announced three additional...

  8. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only about 27 percent used that data to create search-engine-optimized landing pages, and 25 percent used the data for email marketing. Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and...