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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    For this example we started by using the structure of the pages to be optimized.site:google.com/drive/ Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and describe...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report.

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put...

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  6. Responsive Design vs. Task-Oriented UX Design

    These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models. Such complex sites are better served with task-oriented designs that produce...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Separate mobile and desktop optimized experiences A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an...