While most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate the entire newsroom is lacking optimization.
As an in-house SEO, you can work closely on your Facebook brand pages to ensure that all pictures, posts, etc.are tagged correctly and optimized for search. In 2013, it's time to integrate yourself with your corporate communications and start...
When wholly integrated into public relations processes a well optimized press release can drive a sustainable burst of search referred traffic and to a new business line. This ideology is user-centric in that it presumes the preponderance of search...
Develop an algorithm to ensure that all pages of lesser priority are optimized and have unique page titles. In the foundational phase the only link building we do is around easily executed and scalable activities like press release optimization or...
Until a business has claimed and optimized their presence on these, citation generation is probably not the best use of the business owner’s time. Tip: Claim your listings on these sites directly and make sure your business information is correct...
All communications materials that can be searched should be optimized – including press releases, online newsrooms, media kits, blogs, and other marketing materials such as white papers and newsletters.
SEO cannot be done without content creation in the form of on-site content optimization and off-site optimization (i.e.blogs, press releases, case studies, how-to guides, videos, etc.yet content marketing is often a separate line item from SEO...
Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows brands to tell an engaging and optimized story, add images and video, and publish it to the search and social world – for as little as free.
The optimized press release is still a good candidate for online marketing, but the peace, love, and SEO days are over on Google. This might require several versions of the same press release. That's why I say focus on the press release for what it...
Spend the money on quality distribution of a (optimized for SEO) press release? Have you sent out a press release with a link to your website? Understanding the gray area between what Google says and what (currently) works is a different matter.
An optimized content marketing plan addresses four major Google algorithm changes from the past year: Optimized Content Marketing Plan Today organic search is about fresh, relevant, findable, optimized content that generates leads.
The Optimized Content Marketing Strategy Approach: For long-term success with your SEO and social media strategies, build out your backlinks by producing and distributing relevant fresh content such as optimized press releases and blog posts.
Plain old vanilla non-optimized links, from sites that were perfectly relevant to Sea Ray Boats, pointing to the Sea Ray boats web site. Issue a press release imbedded with links. I made that statement in April of 2003, almost 10 years ago.
Editors, searchers, and search engines love this stuff, especially when optimized with keywords! Just check out the Marshalls/T.J.Maxx press release announcing specific gift ideas with pictures and prices or Starbucks announcing free coffee to...
For example, my firm wrote an optimized press release in 2008 entitled, “BHG.com Holds Straw Poll for Halloween Pumpkin Carving Stencils of Barack Obama, Joe Biden, John McCain, and Sarah Palin. Imagine turning a recent press release announcing...
Meet Lisa Buyer in Chicago SES for her ClickZ Academy workshop Public Relations and Optimized Copywriting on Monday, November 14 and learn the latest tips and best practices on writing for search and social, including how to implement 18 minutes...
Now would be a great to time make certain that the content used for your organization’s holiday contests and promotions are also optimized to help fulfill your search engine marketing goals on the year.
The key is to provide a mobile optimized landing page for the promotion or mobile coupon. The PR Check ins: Facebook Places, Foursquare, and now Google+ can spread the digital word better than a press release or branded wall post.
It’s SEO smart to have your images optimized, but it is also PR smart to pick eye-catching visuals that stand out in blog posts, Facebook posts, tweets, and press release distributions. If it can be searched, it can be optimized,” is a phrase...
Creating optimized landing pages for this content that is targeted towards relevant keywords with content previews (snippets) helps open that content up to search. The main goal within the Digital Content alignment is to have the people who are...
