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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    With an incremental strategy, you can optimize for one product or service, and after you've achieved success, move onto the next product or service and so on. Most SEO campaigns are destined for failure because expectations are too high, budgets...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Search is continually growing as an important revenue...

  3. Last-Minute SEO - Here Come the Holidays!

    Optimize for these terms across the board. Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. Unless their business is summer-related, summer is the time of year where many website owners (and...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Apply multivariate modeling and testing to optimize the impact of each tactic – You will certainly find that by doing so, your conversions may dramatically increase. While attending ClickZ Live San Francisco’s session on "Optimizing Search and...

  6. 3 Ways to Dig Deeper for Bigger Paid Search Success

    As your program scales, being able to understand and optimize more specifically that 5 percent can be the difference between a profitable program and an unprofitable one. We both got our start at the same place but since then we have both had the...