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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Here are the top three things to consider as you optimize and balance the relationship between metrics. However, don't ignore the relationship between any two metrics as you optimize your program. Last month I posted an article that looked at the...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. "Think of the website like a canvas where creativity meets technology.

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO...

  5. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level...

  6. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Optimize for the consumer's location. Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine...