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  1. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. This is unlocking a whole extra layer of targeting data for...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    It's 2014: Optimize For Your Customers It's no longer a question of should you optimize for smartphones and other mobile devices, but how quickly can you get there. Here's a scenario for you. You're watching television and see the most hilarious...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This way, your core budget is not impacted and you continue to optimize that spend – while you are using a smaller budget to find new sources of high-yield traffic. You need to fully understand which keywords belong in your golden corral; segment...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...