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  1. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. If you want your social media friends and fans to watch a video, download a tool, or sign up for an...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    However, the lack of clarity can make optimization seem like witchcraft (it’s not). Use the Keyword Tool to find any obviously unwanted phrase match keywords. The quality score of the landing page Quality Score is an estimate of how relevant your...

  4. Does Your PPC Budget Match Your Conversion Optimization Budget?

    Once you accept that you should be matching your click budget with your conversion optimization budget, all sorts of things become possible. We broke up clay subsoil with mattocks (think medieval executioner tool with an axe head added for good...

  5. SEO Plug-in Helps Bloggers Optimize Content

    It will be interesting to see the results of Inbound Writer’s optimization strategy after further testing. Eightfold Logic Inc.recently launched an InboundWriter WordPress plug-in that takes away that extra step of writing/optimization on a...

  6. 3 Ways to Use Data to Advance Your Search Performance

    If a keyword or ad has a nice ROAS, you may be doing well from a bid optimization standpoint. When it comes to finding the right keywords for your account, there are lots of tools available, whether free options from Google, a third-party system...