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  1. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. My favorite tool remains SEMRush.com for a quick analysis of the opportunity.

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Optimization of desktop pages for both desktop and mobile. But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. Custom 404 page for mobile users, if a page no longer...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success...

  4. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. If you want your social media friends and fans to watch a video, download a tool, or sign up for an...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. Action: One way to garner specific insight in how to improve page speed is to take your previously identified high-priority/low mobile user engagement URLs and...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Enter Qualaroo, a simple website survey tool. Qualaroo is a low-cost survey tool that integrates with your website just like...

  7. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Ad messaging optimization. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.