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  1. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  2. Nomenclature: The Industry Case For and Against SEO

    I don't think anyone has ever been fully satisfied with the term 'search engine optimization', even in the earliest days. While we’re seeing the onset of "earned media optimization," which is all encompassing of non-paid media (i.e.social...