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  1. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Full-spectrum optimization for content creators means:

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: SEO platform and search analytics firm Searchmetrics has released its 2014 SEO...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. The mission of SES remains the same as it did from the start: to help you...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    With a long list distractions and optimization ideas let's focus on three simple tactics that can drive quick wins. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Last year's mobile bid multiplier dilemma has now left...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization.