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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. The mission of SES remains the same as it did from the start: to help you...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    With a long list distractions and optimization ideas let's focus on three simple tactics that can drive quick wins. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Last year's mobile bid multiplier dilemma has now left...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization.

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. This segment allows you to see search traffic coming from the Google...