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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. There’s one big opportunity for efficient content optimization that will drive more performance in the long...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: The study, which is focused solely on Google results, found high-quality...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Unbounce is a popular distributor of landing page optimization software. One of my favorite blog posts on Unbounce is their curation of 666 conversion rate optimization tips. The blogger, Chris Goward, brings a wealth of digital marketing expertise...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization.

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. We've tapped into some of the web's finest web analytics professionals to...