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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. We've tapped into some of the web's finest web analytics professionals to...

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Advertisers: Tips on Mobile Optimization Marin offered tips on how to stay competitive in an advertising world where mobile’s role is growing each year. For example, an ad for a pair of shoes I'm looking at brings me to a mobile-optimized page...

  4. 7 Ways to Make Your Google Search Result Stand Out

    For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks". Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs).