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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Marin gave tips in its report: PLAs in 2013: The Research

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. We've tapped into some of the web's finest web analytics professionals to...