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  1. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    Marin client W3i participated in the pilot program and shared their experience using the two together in a written statement. Marin Software and BoostCTR have just announced a partnership that brings crowdsourced ad creative optimization into the...

  2. How to Use QR Codes for Better Conversion Rates

    Build a Foursquare loyalty program that provides incentives for repeat check-ins and mayorship. Conversion optimization tactics target: Conversion Optimization 101 Conversion rate optimization (CRO) is the practice of increasing the percent of...