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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: Use multiple media types While it appears there was a decrease in 2014, the...

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local Carousel Optimization Continuing an engaged social media presence Google said the latest update would make local search more closely mimic traditional organic rankings. Indeed, some are referring to Pigeon as the biggest Google update to the...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Where Content and Optimization Meet: The Point of Creativity Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration.

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. It is brought to you and programmed by Search Engine Watch and our parent...

  7. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Also, about 60 percent of product reviews are shared in face-to-face...

  8. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  9. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...