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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The app sources results from a proprietary Apple database, the core data provider for which is Localeze. Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for...