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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  3. Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end of a RICO lawsuit for providing SEO services that...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The app sources results from a proprietary Apple database, the core data provider for which is Localeze. Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for...