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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a brand has difficulty ranking for all highly competitive terms within their industry, they may have a more successful search campaign if they target these phrases or frequently asked questions. Now that we know voice searchers behave...