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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a brand has difficulty ranking for all highly competitive terms within their industry, they may have a more successful search campaign if they target these phrases or frequently asked questions. Now that we know voice searchers behave...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.